The arena

Forty years.
At the highest level.

Patricia's career spans four decades in banking — from FNB through Nedbank Corporate, to nineteen years at Standard Chartered Bank where she rose to Executive Director and Sub-Regional Head for Southern Africa, leading a 63-person team across six countries and holding a seat on the MENA Top Team.

Twenty years at the most senior level of corporate and international banking. She knows what it costs to perform at that altitude over decades — the visibility, the isolation, the invisible weight of leading in environments not always designed with you in mind.

"I am not looking at your world from the outside. I spent forty years inside it — paying the same invisible tax, carrying the same unspoken weight."

BCom Banking, University of Pretoria  ·  40 years in banking  ·  20 years corporate & international  ·  13 years at most senior level  ·  Executive Director, Standard Chartered  ·  6 countries under leadership  ·  MENA Top Team member
The pivot

What she saw
in those sessions.

During her final years at Standard Chartered, Patricia volunteered as a coach in the bank's IGNITE programme — working with high-potential women at Director and Executive Director level. Over three years she accumulated more than 300 documented coaching hours.

What she recognised was not a capability problem. These women had the track record, the strategic thinking, the accumulated experience. What they could not always access was that capability when it mattered most — under pressure, in high-stakes moments, in rooms where everything felt like a test. She had lived this herself.

And she recognised that the tools available to them were not reaching the level where the real issue lived.

"The capability was there. What wasn't always accessible was the ability to reach it under pressure. That is not a knowledge gap. It needs a different kind of work entirely."

The training

The tools that
go deep enough.

Patricia holds her Foundational Executive Coaching qualification (100 hours) from the University of Cape Town. She completed her hypnotherapy training through Paul McKenna's programme at Mindvalley in 2023 — beginning while still at Standard Chartered, driven by the conviction that lasting change requires working at a deeper level.

She holds her NHR (Neuro-Hypnotic Repatterning) certification through EKIS Italy and her NLP Practitioner certification through NLPI — both within the lineage of Dr. Richard Bandler, co-creator of NLP, by whom she is personally certified through the Society of NLP™.

She is a registered member of the General Hypnotherapy Register (GHR/GHSC, UK), accredited by the International Centre for Clinical Hypnotherapy (ICCH, UK), and a member of the International Association of Professional Coaches & Practitioners (IAPCP).

"When I found hypnotherapy and NLP I finally understood why so much of the work available to women like me had only ever reached the surface. Neuroplasticity is real — and when you know how to work with it, the results are genuinely different."

Today

ANEWPAGE.
Built for this.

Patricia founded ANEWPAGE PTY LTD in November 2023. From this foundation she developed GALES™ — a five-phase proprietary framework for lasting transformation, trademarked with CIPC in February 2026. The practice is based in Johannesburg and works with clients online worldwide.

The name ANEWPAGE is deliberate. Not a reinvention — a continuation. Everything that came before is in the room: the career, the hard-won experience, the understanding of what it genuinely costs to lead at the highest level over decades. ANEWPAGE is where all of that becomes useful to you.

"Be the change you seek — and experience the change from within."

Registrations, training
and professional standing

Coaching & NLP
  • NHR Specialist Practitioner Neuro-Hypnotic Repatterning · EKIS Italy · Society of NLP™
  • NLP Practitioner NLPI · Society of NLP™ · Certified by Dr. Richard Bandler
  • Foundational Executive Coaching — 100 hrs University of Cape Town (UCT)
  • Standard Chartered IGNITE Programme 300+ documented coaching hours · Director & ED level
  • Clinical Hypnotherapy Certification Paul McKenna · Mindvalley · 2023 · ICCH UK Accredited
Professional Bodies
  • University of Pretoria
    BCom BankingUniversity of Pretoria
  • IAPCP
    IAPCP MemberInternational Association of Professional Coaches & Practitioners
  • GHR
    GHR RegisteredGeneral Hypnotherapy Register · UK
  • GHSC
    GHSC RegisteredGeneral Hypnotherapy Standards Council · UK
  • GALES™ Trademark CIPC Application No. 2026/05268 · Filed February 2026
  • Languages English · Afrikaans · Italian (conversational)

Qualifications & certification documents

NHR Specialist Practitioner Certificate
NLP Practitioner Certificate
UCT Foundations of Executive Coaching Certificate
Mindvalley Certified Life Coach Certificate
ICCH Diploma in Hypnotherapy
Paul McKenna Certified Hypnotherapist
How I work

Not generic coaching.
Something that goes
much further.

Most coaching works with what you are consciously aware of — your goals, your strategies, your behaviour patterns. That is useful. But the women I work with have usually already done a great deal of that work. What they are still carrying lives somewhere strategies cannot reach.

GALES™ goes to that level. Hypnotherapy, NLP, and somatic practice — rooted in neuroscience and the brain's own capacity for change — work directly with the patterns where they originate, not just the stories we tell about them. Combine that with four decades of lived experience in the same rooms you are navigating, and we reach the root of the issue. When that shifts, the change is real, lasting, and yours to keep.

The root, not the story around it

The patterns running in the background — the ones that contradict what you consciously want — were set long before your current role. GALES™ works at that level. When they shift, the change is permanent, not managed.

Real results in a defined timeframe

Meaningful, lasting change happens in 6–10 structured sessions. No open-ended commitments. A clear beginning, a clear end, and a shift that belongs entirely to you.

Strictly confidential, always

Every engagement is conducted under full professional confidentiality. There is no pathway from this work to your employer or organisation — unless you choose to share something yourself.

Lived context, not borrowed theory

Patricia has carried what her clients are carrying. The visibility, the isolation, the pressure of performing at the highest level over decades. She is not observing from the outside — she brings forty years of the same experience into every conversation.

The next step

The discovery call is
where it begins.

Patricia speaks personally with every prospective client before any engagement starts. Thirty minutes — to understand your situation and see whether there is genuine fit. No obligation. No sales pitch.

Book Your Discovery Call

Johannesburg in person · Online worldwide · Strictly confidential